Zoom In Zoom Out

An exploration from design concept, format to visual impact
Human always looks for beauty, it is like an instinct that we have. So being able to attract audience is now a key or even the only consideration when creating/designing. But it is hard to find the definition of beauty, so how do we know the designs are appealing to the public? Zoom In Zoom Out is a series of commercial references that aim to broaden reader’s vision to interpret designs in a different manner.