Sushi 9

Searching for the best creative talents the Art Directors Club for Germany is organizing once a year a contest for new blood talents. The call for entry addresses graduands and entrants of advertising, graphic design, photography, film and new media. With its documentation the ADC helps the winners and participants to get ahead. The realization is predominantly supported by the magazine »stern«
and the paper manufacturer »Scheufelen«

Every year an alternative team of HfG students is conceiving the complete editorial and designing the whole issue (approx. 300 pages) under supervision of Klaus Hesse. Right until now every issue that has been designed at the HfG has been awarded by the red dot award.

sushi 9: conception and realization by Katja Baumann, Susanne Grote, Sven Gabriel, Prof. Klaus Hesse (Institut für neue Kommunikation INK/HfG Offenbach)

Publishing house Hermann Schmidt, Mainz

Japanische Plakate, heute - DNP Gallery, Japan

Trip Print Press printing office.

New Typographic Design

Details: As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most current trends and directions of modern typography.
The book’s introduction discusses changing attitudes to innovation in typography through the 19th and 20th centuries, including the changing role of the designer, the question of legibility versus form, how type has become image, and the differing requirements for screen-based and print-based type. Four accompanying sections illustrate the key areas of typography today: type as form (how can existing type be handled in order to create an original design?), type as image (designs inspired by vernacular typography and noted for their hand-drawn aesthetic), type as experiment (the work of designers who push the boundaries of typographic recognition and legibility), and type in motion (how type can function in a three-dimensional or screen-based environment).
Authored by esteemed designer Roger Fawcett-Tang, this lavishly illustrated volume will provide a rich source of inspiration for both practicing designers and students.
Featured designers include: Philippe Apeloig (France), Ruedi Baur (France, Switzerland), Oded Ezer (Israel), Grandpeople (Norway), Non-Format (England), Sagmeister (U.S.A.), Helmut Schmid (Germany), Stiletto Design (U.S.A.), Struktur Design (England), 3 Deep Design (Australia)

Magazine Covers, étapes II.

Picturing Eden, Ruud Van Empel