Fresh Dialogue 3: New Voices in Graphic Design

Details: Fresh Dialogue Three brings together the work of four young and innovative studios who share the distinction of being selected as participants in the American Institute of Graphic Arts, New York Chapter's Fresh Dialogue series.


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An exploration from design concept, format to visual impact
Human always looks for beauty, it is like an instinct that we have. So being able to attract audience is now a key or even the only consideration when creating/designing. But it is hard to find the definition of beauty, so how do we know the designs are appealing to the public? Zoom In Zoom Out is a series of commercial references that aim to broaden reader’s vision to interpret designs in a different manner.


Jianping He, AGI - NEW VOICE


Place and date of production: Berlin, 2006
Edit + Design: Jianping He