10/23/2007

CalArts Poster Concept











"For the show's collateral materials, we asked all 79 students in the CalArts graphic design department to design a 2.25" x 3.75" card. For the front they were invited to showcase a piece of work they created during the last year. For the back they designed a typographic composition that includes their contact information.
We printed the cards on two press sheets, which we designed to be as versatile as possible to extend it's life beyond being just a poster.
The press sheets themselves function as the poster announcing the show. Since we ran the invitation information in the gutter of the cards, we were able to crop them into invitations. Each student received business cards. These business cards were also bound in to books, ultimately showcasing the work of the entire graphic design program.
The print design also informed the layout of the show, integrating printed and dimensional spaces."
CalArts